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May 2006
Direct Line celebrates 10 years selling travel insurance
April 2005
Direct Line celebrates its 20th birthday
November 2004
Direct Line reaches one Million breakdown customers
October 2003
RBS Group purchases Churchill Insurance and forms RBS Insurance, which includes Direct Line, Churchill, Privilege, Green Flag, UKI Partnerships and NIG
September 2002
Direct Line launches home response 24
September 2002
Direct Line reaches one million home insurance customers
May 2001
Direct Line Breakdown offers European cover
March 2001
Directline.com corners a 30% share of the online insurance market and sells a policy online once every two minutes
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October 1999
Direct Line purchases Green Flag, the UK's third largest roadside recovery service
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September 1999
Directline.com launches
July 1999
Linea Directa becomes Spain’s leading direct car insurer
April 1999
Direct Line MasterCard, the first ever credit card to be applied for and granted over the telephone, goes live
May 1998
Direct Line Breakdown launches
April 1997
Direct Line launches pet insurance for cats and dogs
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June 1995
Línea Directa, Spain's first phone-based insurance company, goes live
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December 1993
Direct Line becomes Britain's largest insurer of privately owned
motor vehicles (that's from zero to number one in under nine years)
January 1990
The ‘little red telephone’ launches
July 1988
Direct Line offers the UK's first ever ‘forms free’ telephone claims service
April 1985
Direct Line commences operations with just 63 employees
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